BUREAU MOTIFS
MITRE x LES ATELIERS FC - DUO-BAG - Strategy by design : from concept to launch
Since 2019, we have manufactured our own ball bags. We prototype and test them in real-world conditions: urban commuting (cycling, public transport), daily use, and match play. In 2025, we approached MITRE. Our project sits at the intersection of their core audiences: professional football (FA CUP) and grassroots football. MITRE is expanding in France through the amateur movement and becomes our official sponsor, professional ball supplier, and strategic partner for the club's initiatives.
To drive the collaboration, we developed a highly limited series of bags: the DUO-BAG. A commuter bag designed for urban footballers.
We finalized the product, structured the supply chain and production process, and launched an online store. MITRE steered the communications strategy. A photo campaign and documentary-style club portrait accompanied the official DUO-BAG launch in July 2026, during the World Cup.